Advanced Energy Perspectives

Crawford Frazer

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What Can Utility Demand-Side Management Programs Do to Engage Today's Customers? Go Omni-Channel

Posted by Crawford Frazer

Mar 5, 2018 1:00:00 PM


This is a guest post from AEE member company Simple Energy

The landscape of demand-side management programs is rapidly shifting because of unparalleled changes in the way products are used and sold. Customers demand convenience and the ability to purchase or enroll in a matter of seconds and in the channel they prefer. Utility legacy practices are often disconnected from these new consumer needs. Modern customers want instant gratification, not a mail-in rebate form and a weeks-long wait to receive a response. When online portals bounce them to third-party websites to complete a purchase, they often give up altogether. How can utilities give customers the money-saving offers they want, when they want them, and in the channel they prefer?

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Topics: Guest Post


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